top of page


for ALL your Outdoor Living Projects


Loans up to $500,000

you dream it, we finance it

Getting a loan for a new Pool or Backyard Renovation doesn’t have to be a complicated, time-consuming process. We have partnered with HFS to bring you an excellent choice in a lending solution. After many years of assisting homeowners obtain home improvement financing, the team at HFS Financial is qualified and ready to serve you. HFS knows home improvement loans because that is all they do. Rates are low and terms up to 20 Years!

Pool Financing. Simplified.

Paramount Capital is a free service provided to all customers working with an authorized Paramount pool dealer, such as Russell Outdoor Living + Custom Pools. We help customers find and obtain sound financing solutions for their backyard dreams. We provide each customer with program details and guidance to facilitate the best financing option for their individual goals. Paramount Capital is not the lender, but we do work with multiple lenders nationwide in helping customers find financing. We are a value-added service to all Paramount dealers and customers.

QUESTIONS? Check out our FAQ Page for more information.

bottom of page